I read the MUGC article (thanks for the link, Stephan) and it appears to be a very exciting prospect for both social network providers and their users. I’m would be very interested to know whether Pure Verticals Inc. has implemented their MUGC platform on an existing social networking website and how much benefit has derived to the network provider, the users, advertisers and merchants after the trial.

Stephan, I might take you up on your offer in connecting me with one of the execs in the near future. I was also wondering if you were affiliated with Pure Verticals Inc.?

Susan, thank you for coming back and posting your initial thoughts of the MUGC concept and your trial with the platform. Yes, it does seem that MUGC may be the future in building a flexible and mutually benefiting relationship between the social network provider and its content contributors.

I went and checked the Pure Verticals’ site and after reading the documentation they had and viewing their flash demo I felt I had to come back and post some initial thoughts.

Finally, a method of generating UGC revenue that allows the user to maintain control over the brands and products they endorse. Google’s AdSense methodology now being deployed across UGC video is yesterday technology for yesterday’s content. MUGC appears like a solid solution and makes sense to the UGC and site owners. Interesting, an ecommerce system that links UGC – apparently text and video – it makes complete sense. Social networks, virtual communities, select blogs, they all can benefit from such a technology.

Kudos for this post. As a social network site co-founder, I will be watchful for their product release.

Susan

For your reference and possible discussion, “MUGC” – the press release is here: http://www.pr.com/press-release/62268

The parent site has more material to get an idea of what MUGC is – look at the MUGC flash demo. Send an email if you like, I can connect you to one of the execs if you’re interested.

Thanks for the writing.

Best,
Stephan